Big data has captured the attention of everyone from the common man to the CEO to the data professional. The common man gets excited at big data’s potential to solve some of the world’s biggest problems, from healthcare to education to the environment. The CEO sees the power to tap into new opportunities for revenue and growth.
The data professional gets excited about big data for a more practical — but equally critical — reason, one that offers guidance on how to add flexibility to your existing data environment, and one that could greatly benefit data warehouses.
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