Why data integration could make or break your merger
Mergers and acquisitions can unlock powerful synergies between complementary business models: enhancing services and accelerating growth. However, unlocking these benefits first requires the knitting together of a wide range of business systems—many of which were developed long before today’s cloud-native solutions. Given the sheer number of different stakeholders, data endpoints, information systems and business processes, […]
How data integration can help you to truly understand your customers
More than ever, consumers expect responsive services that are tailored to their specific needs. To deliver a personalized experience, businesses must analyze numerous data points: past purchases, communications histories, buying preferences and more. Performing this analysis at speed and scale is essential to create a 360-degree customer view and determine the next-best offer—but in many […]
