TDWI Q&A: Data Warehouses and the Demands of Big Data

Jonas Olsson: Of course not. Big data and data warehousing are two different technologies solving two different sets of challenges. Big data focuses on volume and unstructured data; data warehousing focuses on structured data and traceability. Which technology will suit your organization best depends on many factors. Using traditional data warehouse technology to analyze sensor-generated data is probably not a good idea because of the high volume of data, just as using big data technology to perform regulatory reporting is not a good idea due to poor traceability.

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